Gheyssar

         "Qaysar" was the first film of the Iranian Cinema to bring the major part of the middle class to the movie theaters to watch a Film-e Farsi (Persian film); it changed the existing class division of the moviegoers into viewers of foreign films and those of Persian films. Of course "Qaysar" also satisfied the tastes of such other viewers of Persian films as the urban workers and the migrant peasants. Thus "Qaysar" was the first Iranian film to bring both common and special audiences to the movie theater. 
         "Qaysar" was the first Iranian film of the 1340s (1960s) which sold well with a tragic ending. It changed the geography of the Iranian films' stories: following "Qaysar", the poor neighborhoods became the main setting for the Iranian films. "Qaysar" familiarized the common moviegoer with political concepts and idioms, it set a trend and determined the direction of the Iranian Cinema in the 1350's (1970's). The hero of the Persian Film changed character from a lumpen resigned to fate to a justice-seeking lumpen fighting against fate with a knife. Again the socio-political conditions of the late 40's contributed greatly to the popularity of "Qaysar", such conditions that can be evaluated by considering the growth of the urban middle class, increase in leisure time, global and political influences, and the growth of religious tendencies in the society. 

 -Duration of screening: These movie theaters screened the film for three weeks until Wednesday Bahman 1st (Jan 21, 1970). In these three weeks "Qaysar" grossed 18,000,000 rials. After receiving the Sepaas prize in 1349 (1970), starting on Wednesday Tir 17th (July 8, 1970) it was screened again for three weeks in Moulin Rouge, Diana, Mahtaab, Rex, Shahvand, Lido, Neptune, Rangin Kamaan, Jaleh, Homaay, Oscar, Pasargad, Uranus, Shargh, Charkh-o Falak. 

       It grossed another 20,000,000 rials, so "Qaysar" approximately grossed 36,000,000 rials in its first and second screenings in Tehran, and taking the average ticket price to be 30 rials, in that period 1,200,000 moviegoers had watched the film. Tehran's population was above 3 million at that time and thus in one year 40% of Tehran's population had watched the film. "Qaysar" had many repeated screenings and according to one source, it was screened 54 times in Shiraz. According to Abbaas Shabaviz from the first day of screening (Dey 10, 1347 or Dec 31, 1969) till the closing of movie theaters in Abaan 57 (Nov 1978) its total gross amounted to 2,000,000,000 rials.